Using spontaneous parametric down conversion, polarization post selection and coincidence counting technique, the polarization Einstein-Podolsky-Rosen (EPR) entangled states are prepared. Experimental studies on the efficiency, contrast and fidelity with different pump laser intensities are performed systematically. The results show that the pump laser intensity distinctly influences the quality of entangled photons, especially the contrast and the fidelity. On the other hand, the pump efficiency of entangled photons is almost invariable, namely the entangled source brightness increases linearly with the increase of pump laser power.